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Aldo Orta Jewelry presented on the Shark Tank and was seeking $180,000 for 45%. Aldo Orta Jewelry has been a high end jewelry firm with designs by Aldo Orta but was seeking money to develop a mass market jewelry line with a price point of around $200.
Daymond John said the main issue is that the jewelry market is getting crushed now. And although he loves the jewelry, he said people can’t pay their mortgage and so they don’t need jewelry and hence opted out.
Kevin O’Leary said that if Aldo gets hits by a bus, it’s too risky because of single man risk and so opted out.
Barbara Corcoran said she’ll give him half the money if one of the other sharks gives the other half. Kevin Harrington asked if he can use the names of his celebrity clients and Aldo said they are friends and so that would not be a problem. At that point, Kevin agreed to put $90,000 in and make up the other half of Barbara’s commitment and Aldo had a deal.
Check out how we analyzed Shark Tank investment data for seasons 1 and 2. We also highlighted that Mark Cuban has written the largest checks in season 2 and that Daymond John has invested the most money and that Barbara Corcoran has invested the most. And we’ve also discussed whether Shark Tank TV is realistic to the real world.