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Find Your Next Big Startup Idea: Resources and Techniques to Help You Find Your Pot of Gold

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1. Identify Hotspots:

“A hotspot can be an area of high information density, clutter, stress, disorganization, or any place that has a suboptimal solution.”

Look for hotspots and what you can do with them. For more information follow the link here

2. Look for “The One Feature”:

“Entrepreneurs like to stuff features into their products. And they often make the the false assumption that one more feature will win the day for them. It’s not about more features, but it very well could be about one feature – the one feature (or use case) that drives the bulk of activity, virality and momentum.”

For more information follow this link to “7 Key Points for Brainstorming Startup Ideas”

3. Create a google spreadsheet of every idea, even half-idea, that you come up with. And share it. Share your ideas! Yes – share them.

For more information on the how to share your ideas and with whom to share them follow the link here

4. Follow “The Trip Method”:

The Trip Method revolves around the principle that “A startup is not one just one idea, but a series of ideas put together”.

Read more about the Scribd Story and how to follow the Trip Method here

5. Paul Graham of Y Combinator :“Startup Ideas we’d like to fund.”

“We don’t like to sit on these ideas, though, because we really want people to work on them. So we’re trying something new: we’re going to list some of the ideas we’ve been waiting to see, but only describe them in general terms. It may be that recipes for ideas are the most useful form anyway, because imaginative people will take them in directions we didn’t anticipate.”

For more information follow the link here

6. Learn from Ford, Disney and Google among others:

“Great business ideas don’t occur as bolts out of the blue. Instead, they’re usually just lying around in plain sight somewhere, waiting for someone to notice them — like, for instance, the little scrap of lightweight material Henry Ford picked up off the ground at a racetrack in Palm Beach in 1905. A bit of debris from the wreck of a French car, “it was very light and very strong. I asked what it was made of,” Ford later recalled. “Nobody knew.” ”

For more information follow the link here (

7. Look no further than thy family and do what you know:

“Members of my wife’s family were Irish tea planters operating in Kerala, southern India. She’d written a couple of articles about it for the Hindu Times, which also fuelled my interest in tea and helped inspire my business idea.”

For the complete story on how Henry Virgin leveraged his family heritage follow the link here

8. Buy an idea: From Startup ideas by Rene Andreasi-Bassi.

“The reason for this online platform full (of) ideas is simple: My mind produces so many creative ideas, I can’t keep up with them.”

For more information follow the link here

9. Pay close attention to the Media:

“Watch what is being currently discussed in the media. What areas are getting real attention? These are typically the areas that matter most to people.”

But while reading the news or watching TV, one’s focus is not usually on new opportunities.

For more information follow the link here

10. Solve your own problems. Or.. Create a New Problem!

“No kids needed Pokemon cards until the other kids had them. I didn’t know I wanted biodegradable shoes until I was told I did by Crocs. And who knew that so many people needed to buy virtual seeds for their virtual farms and tell all their virtual friends about it?”

Remember that not every new idea needs to solve a well-known problem.

For more information follow the link here

At the end of the day, remember that there a ton of startup ideas out there, but its an idea that makes money, it’s a startup that does! So explore these resources, find your Aurum and then get started on making your idea into a reality!

Students struggle with this because they often design for themselves, rather than for a specific audience

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