August 15th, 2011 
vzanoyan 
Getting startup media coverage is not as easy as:
- have a newsworthy story
- send it to a journalist
- get press. Wash, rinse & repeat.
Since that is not really helpful and since most of you don’t have money to pay a $5k monthly public relations firm retainer, we found 10 guides to getting press that we thought were direct and provided actionable, credible feedback and which can get you results. Without further ado, read, learn and get press.
1. Jason Calacanis On How To Get PR For Your Startup: Fire Your PR has some unconventional views, but actually makes a lot of sense if you think about it. Also, it comes from Jason Calacanis, who has been around the block once or twice when it comes to startup business press.
2. Preparing for Launch is in one word — badass. Peldi of Balsamiq breaks down pitching the press in a few posts which are insightful, well-written and which provide actionable steps that work. If you are too busy to read all 10, read Jason’s post and this one, and you’ll be ahead of the pack.
3. How to Get the Media to Cover Your Business offers some insight into how to write a press release, definitely practical stuff in here. It’s even complete with bad examples of what not to do.
4. PRWeb’s Press Release Grader is a cool tool for getting feedback on your press release. Just submit it to them and get their opinion and comments.
5. 10 Simple Ways To Get Media Coverage delivers what it promises: 10 tips for people seeking press. Not too fluffy either, some of these suggestions are easily actionable.
6. TNW offers this guide for entrepreneurs looking for press. It has 6 tools and tips, all of which are actionable and fluff-minimized.
7. How To Get Coverage In Print Media is a longer article, but contains some pretty detailed stuff. Worth a read for those who are planning on reaching out to journalists.
8. Media Coverage: 5 Myths, 5 Musts is an interesting read. Some of the advice is a bit obvious, but the myths section in particular might by worth your time to look over.
9. GETTING MEDIA COVERAGE: 5 THINGS YOU NEED TO KNOW is exactly what it sounds like. Not all 5 are brilliant, but there is some insight in there.
10. How To Attract Media Coverage For Your Small Business is an article from Social Media Prism that is especially tailored to businesses with ‘boring’ products that typically do not get much media attention. Sound like you? Then maybe worth giving it a read!
Of course, once you get the press, you should start worrying about how to monitor startup media buzz.
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