Gilt Groupe provides access, by invitation only, to men’s, women’s and children’s coveted fashion and luxury brands at prices, per the company, of up to 70% off retail.
Gilt Noir was launched by Gilt Groupe in early 2010. Gilt Noir is an exclusive club for the top 1 percent of its customers. Some of the chosen invitees include: Celerie Kemble, Marjorie Gubelman, Gwyneth Paltrow and Google vice president Marissa Mayer. These people were chosen by a vetting team, headed by Gilt founders Alexis Maybank and Alexandra Wilkis Wilson, that considered only shoppers who spent at least $10,000 in 2009 through Gilt Groupe.
Gilt Fuse was launched in 2009 to represent the more affordable and lower-end brand sales. However, Fuse did not do as well as expected and so in 2010 Gilt merged Gilt Fuse sales into the main Gilt brand.
This Gilt Groupe funding from General Atlantic and Matrix Partners was detailed in FundingFlash – a comprehensive daily email detailing companies receiving venture capital, growth equity or angel investment funding.