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GoFundMe – Thanks for the Crowdfunding Spam

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This morning, we got a once in a lifetime opportunity to invest in a dating website via crowdfunding site , GoFundMe.  This is also known as spam.  Thanks guys.

This sounds like an amazing opportunity but we don’t have $500k laying around.

GoFundMe spam

Tiggzi – Your PR Pitch is Insanely Jargon-Infested

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Although, we are not a tech blog, we get pitched from time-to-time.  We usually read the releases because we are interested in what’s going on in techland, but we never write them up as that’s not really our schtick.  But today, we got one that had a description of a company that we thought was so epic-ly bad and indecipherable that we had to share.  Here goes (copy & pasting from the email)

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19 Cheap and successful guerrilla marketing campaigns

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Guerrilla marketing conjures up images of flashmobs (of which we include just one) to magic tricks. It can be inspiring, offensive, hilarious, in poor taste, well it can be anything really.

For the purpose of this blog, we only really had one condition… It must be cheap. Yes, here is a list of 19 inexpensive (mostly, we threw in a few pricey but cool ones as well) guerrilla-marketing campaigns that all achieved some level of success. Whether it was a well-conveyed message, or just incited some reaction, the below examples have some takeaways, especially for those of you who are looking to launch a guerrilla campaign on a budget.

Without further ado, happy reading!

1) The Eichborn Flies is one that you probably haven’t seen before. It’s a little known name in publishing, but this stunt they pulled at a local book fair was cool and got them some attention.

2) The Vodaphone Streakers might be something that you’ve seen before; you would probably remember if you did. Not particularly clever, inspired, or clear as to why they are doing what they are. But it did create quite the stir and was definitely quite cheap, so here it is.

3-5) H&M’s projection and HP’s projection and The Vienna Projection are all examples of 3D building projections. Ok, fine, these are definitely not low budget, but they are really cool and these are three of our favorites.

6) Absolut Vodka found a pretty cool way to distribute free samples. Maybe a bit complicated legally, but certainly not expensive.

7) Sixt’s campaign is an awesome example of how to use technology to keep costs down and reach more people.

8) Voltswagen’s metro slide is another good example of a clear message. On second thought, not sure what the budget was on this one… But it’s probably still cheaper than airtime.

9) This Nike Campaign combines a bunch of common guerrilla marketing themes in one campaign. It’s topical. It’s cute. It’s a pun. Check it out.

10) Loctite’s Campaign is simple and brilliant. Simply brilliant? Well maybe not, but definitely clever, albeit just a little annoying to it’s victims.

11) Folgers’ manhole covers are a great example of how you can cheaply augment existing structures for nice effect.

12) This movie poster is similar to the Folgers’ cover in many ways. It’s clever, it’s optical, and it exploits existing structures for effect.

13) Axe’s emergency exit appendix is similar to the above two in that manner as well

14) Sun Smart’s campaign has an awesome interactive element to it.

15) Ikea has tons of geurilla marketing campaigns. Some of them look pricy, others relatively cheap, but they all are quite effect in terms of message.

16) Mentos’ marketing creatively uses subway vents for a cool effect.

17) No list would be complete without at least one flashmob, so there you have it. A slightly tired idea, but at least this particular routine, put on by PacSun, features good-looking people scantily dressed. Another valuable marketing lesson: show skin.

18) This magician certainly found a cheap way to draw some attention. Not the most creative, but we figured it had a spot on the list if only for how easy/inexpensive it was.

19) Meister Camera came up with a pretty cool way to convey their message. Easy, cheap, and clear… Overall this isn’t a bad campaign – pretty considering how little time it must have taken them.


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FastPay ( is located in Beverly Hills, California. Continue reading “FastPay” »

EZ VIP, OpenTable for Nightlife, Cleans Up on The Shark Tank

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Alashe Nelson founder of EZ VIP came to The Shark Tank seeking $150,000 for 15%.  EZ VIP is an OpenTable for NightLife which allows user to purchase bottle service, a VIP table, etc via their technology.  Their value proposition is access and convenience.  Mark Cuban initially opted out because he wasn’t sure he could get into this business.  Kevin O’Leary also quickly opted out.

Robert Herjavec offered $75,000 if Daymond John got in.  Daymond John said he’d put in $75,000 along with Herjavec but wanted 45%.  Alashe said it was not enough and countered with 18% for $150,000.  Daymond said he’d sweeten the deal by putting recording artist Pit Bull in as a brand ambassador.  At this point, Mark Cuban re-entered saying he’d do a deal with Daymond John if Robert gets cut out.

Robert Herjavec got pretty upset about this, but Cuban responded he simply didn’t care and said it was personal.  Herjavec said he was sick of Cuban just coming in to deals like this.

Daymond John said he will cut out Herjavec like a “scurvied dog” and went in with Mark Cuban.  At this point, Robert Herjavec and Kevin O’Leary partnered to offer $150,000 for 25% of the company.  Daymond John offered $150,000 for 30% of the company to counter and would bring an A List artist to the table.  Kevin O’Leary and Robert Herjavec countered with $150,000 for 20%.  Barbara Corcoran who opted out said that Alashe needs to think about who he’d have fun with as an investor and therefore should kick Herjavec and O’Leary to the curve.

Ultimately, Alashe chose Cuban and John because of the brand value they could bring.

BusinessGhost Gets Shut Down on Shark Tank – It’s a Weightlifting Snowman

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Michael Levin whose business, BusinessGhost, can help anyone become a published author was seeking $200,000 for 10% of the company on write essay for me. Michael Levin offers customers who want to publish a book ghostwriting service so they can use the book as a marketing tool.

Robert Herjavec didn’t understand how the business scales. They charge $35,000 to $75,000 for each ghost written book which includes 50-100 copies of their book. Daymond John asked why is he limiting the genre to business books and questioned the size of the market.

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My Wonderful Life Dies on The Shark Tank – Doesn’t Get Investment

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My Wonderful Life presented on The Shark Tank asking for $100,000 for 10% of the company. The company founded by Nancy Bush and Sue Christoff offers a website that lets people plan for their funeral while they are alive so they can be remembered and celebrated when they die in the way they want.

My Wonderful Life lets users go online and fill out a wishlist for their funeral. According to My Wonderful Life, the funeral industry is an $11 billion business. To make money, My Wonderful Life has teamed up with an insurance company and they make a lead generation fee from the insurance company for insurance policies they sell. At present, the site has 7000 users over 3 years and they’ve not grossed any revenue.

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Clean Bottle Cleans Up on Shark Tank – Dave Mayer is a “Pig” According to Daymond John

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Clean Bottle owner Dave Mayer came to the Shark Tank seeking $60,000 in exchange for 5% of the company. His product was a water bottle which had a removable bottom which makes cleaning the bottle easier. Launched in May 2011, Clean Bottle sold 150,000 units grossing $750,000 since inception. Robert Herjavec thought it was a simple idea that he was surprised it had not been done before. In a surprise, Bill Walton came in as the company mascot because he is a fan of the product. Walton had no equity stake.

Daymond John offered $60,000 for 25% of the company. Dave said it only valued the company at $240,000 which was not that interesting. Kevin O’Leary offered $60,000 for no equity and wanted a royalty of $.50 per bottle sold. Dave thought taking money out of the business at this stage wasn’t prudent.

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CrunchFund Makes Its First Two Investments – It’s On

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CrunchFund, despite all the drama, is very real.  And it’s general partners/founders, Michael Arrington and Patrick Gallagher, are making real investments, and here are the first two in the CrunchFund portfolio.

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Playlore Investors Ink a Series A Round of Funding

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Playlore ( raised a Series A round of funding from Monashees Capital. The company is located in Westport, Connecticut. Continue reading “Playlore Investors Ink a Series A Round of Funding” »