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Bloom Energy (formerly known as Ion America), founded in 2001, develops solid oxide regenerative fuel cells (SORFC) - renewable electrical energy generated from hydrogen and the oxygen in ambient air.
Bloom Energy's Bloom Box
In 2010, Bloom Energy introduced its most recent fuell cell energy sav...
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Bloom Energy (formerly known as Ion America), founded in 2001, develops solid oxide regenerative fuel cells (SORFC) - renewable electrical energy generated from hydrogen and the oxygen in ambient air.
Bloom Energy's Bloom Box
In 2010, Bloom Energy introduced its most recent fuell cell energy saver, the Bloom Box. Technologically, the Bloom Box's catalytic plates consist of a stack of ceramic plates injected with an unidentified metal alloy. The company believes that versus other similar cells that require expensive metals such as platinum, this is a competitive and technological advantage. As per Bloom Energy, the Bloom Box can run on any fuel, including fossil fuels to biomass which are combined with oxygen to create electricity, with carbon dioxide and water as byproducts.
As of early 2010, the company offered larger-scale versions of the Bloom Box - costing upwards of $700,000 - with customers such as eBay, Google, Staples, and FedEx. eBay saved $100,000 (in nine months) in electricity costs since its 5 boxes were installed. EBay claimed that the boxes generate more power than the 3,000 solar panels at its headquarters.
Bloom Energy on 60 Seconds
After Bloom Energy revealed its new technology, the Bloom Box, on 60 Minutes in February 2010, many investors were looking forward to the upcoming Bloom Energy stock symbol and the the company's Initial Public Offering (IPO). People were convinced that the Bloom Energy fuel cell could be the technology and clean energy of the future.
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Address:
1252 Orleans Drive Sunnyvale, California 94089 United States
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Category: Green
Sector: Energy & Utilities
Industry: Renewables
Sub - Industry: Hydrogen/Fuel Cell |
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12/26/08 |
Review Focus: General |
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Decentralizing Power Distribution: A Lofty Goal
What is this company doing? Go to their website, and you see a lovely portrayal of a globe, and nothing more. They are going for the whole subtle and mysterious thing. So what are they working on? After a little digging, I found out. Bloom Energy, unfortunately along with many other companies (so why the mystery?), is pursuing the development of new solid oxide fuel cells, or SOFCs. A relatively new technology, solid oxide fuel cells use a ceram...
More >>
What is this company doing? Go to their website, and you see a lovely portrayal of a globe, and nothing more. They are going for the whole subtle and mysterious thing. So what are they working on? After a little digging, I found out. Bloom Energy, unfortunately along with many other companies (so why the mystery?), is pursuing the development of new solid oxide fuel cells, or SOFCs. A relatively new technology, solid oxide fuel cells use a ceramic electrolyte in a cathodic reaction to convert chemical energy in fuels to electrical energy. Bloom Energy claims to "almost certainly have a commercial product ready within a year or two."<br />
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The use of SOFCs as an energy source has many benefits. They are quite efficient, converting nearly 70% of energy into a usable form, as compared to the best current power plants which operate around 30-40% efficiency. Most of this energy is lost as heat, or in the distribution of electricity along wires to homes and locations far away from the power plants. Aside from efficiency, they can be run on many different types of fuel, have virtually no emissions (no combustion), and are very stable over a long period of time. These cells are essentially analogous to a battery that never dies – they are fed with a continuous stream of fuel from which chemical energy is converted. <br />
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So where's the catch? Well, for starters – the cost. These fuel cells, since they typically operate around 700-1000 degrees Celsius (for the non-metric folk, about 1292-1832 degrees Fahrenheit) require very special (and expensive) materials to construct. Conservative estimates seem to suggest that Bloom Energy's product (which is aimed at consumers powering an individual home) would still theoretically cost a significant amount over $10,000. To be a viable solution and not a novelty device, Bloom Energy would have to find a way to reduce this initial cost. And let's not forget these "bloom boxes" still use hydrocarbon-based fuels, just not in a combustion reaction. <br />
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Bloom Energy is apparently attempting to target underdeveloped areas where a stable electrical grid has not been established and where stand-alone units could prosper. I think that development of these fuel cells could have amazing promise in the future – at very least as a temporary and stable solution. The question that remains however, is whether Bloom Energy can design and manufacture these fuel cells to be both reasonably priced and unique enough to surpass the many other companies currently toying with SOFC technology. <br />
Bloom Energy, with 6 to 7 years of development already behind them and $200 million floating around in their project, could certainly achieve this in the near future. <br />
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Will it be successful? It's really hard to say, since many other companies are undertaking a similar solution – it's a question of which one will succeed and profit from their efforts and research first. At the present time, I think that the technology is certainly a reasonable target for an energy solution, Bloom Energy is well positioned to work with it, and apparently quite far underway. If they can produce a practical device ahead of the competition, there won't be much to stop this niche from exploding into a huge shift form centralized power plants to individual home energy production.<br />
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