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Bloom Energy (formerly known as Ion America) is developing solid oxide regenerative fuel cells (SORFC) - renewable electrical energy generated from hydrogen and the oxygen in ambient air. The company has deveped the Bloom Box, a domestic fuel cell system that per the company will be simple and cheap to run when it's a...
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Bloom Energy (formerly known as Ion America) is developing solid oxide regenerative fuel cells (SORFC) - renewable electrical energy generated from hydrogen and the oxygen in ambient air. The company has deveped the Bloom Box, a domestic fuel cell system that per the company will be simple and cheap to run when it's available in the next 10 years. Within this timeframe, Bloom Energy expects that the Bloom Box will be available for less than $3000.<br /><br />The company's founders believe the Bloom box, a brick-sized device, could power at least one home and the company suggests that Bloom Boxes could eventually replace the electricity grid altogether. Technologically, the Bloom Box's catalytic plates consist of a stack of ceramic plates injected with an unidentified metal alloy. The company believes that versus other similar cells that require expensive metals such as platinum, this is a competitive and technological advantage.<br /><br />Per Bloom Energy, the Bloom Box can run on any fuel including fossil fuels to biomass which are combined with oxygen to create electricity, with carbon dioxide and water as byproducts. <br /><br />As of early 2010, the company offers larger-scale versions of the Bloom Box - costing upwards of $700,000 - with customers such as eBay and Google who use the Bloom Boxes in their company datacenters. Per Bloom Energy, their boxes are already saving these customers hundreds of thousands of dollars.
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Address:
1252 Orleans Drive Sunnyvale, California 94089 United States
Category: Green
Sector: Energy & Utilities
Industry: Renewables
Sub - Industry: Hydrogen/Fuel Cell
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Name
Title
Scott Sandell
Board of Directors
K.R. Sridhar
Founder and CEO
Mike Yang
Global Strategic Partnership & Cost Management Director
Martin Janousek
Vice President, Technology Development
John Finn
Co-Founder
Colin Powell
Board of Directors
John Doerr
Board of Directors
Greg Galanos
Board of Directors
Bill Kurtz
Chief Financial Officer
Bill Thayer
Vice President Sales and Service
Colin Powell
Independent Board Member
David Barber
Vice President Human Resources
Eddy Zervigon
Board Member
Jim Mcelroy
Founder, Chief Scientist
John Doerr
Kleiner Perkins Caufield & Byers
John Finn
Founder, Vice President Technology Infrastructure
K R Sridhar
Principal Co-founder and Chief Executive Officer
Martin Janousek
Vice President Technology Development
Ravi Oswal
Vice President Process and Quality Engineering
Scott Sandell
New Enterprise Associates
Stu Aaron
Vice President Marketing and Product Management
T J Rodgers
Independent Board Member
Todd Fierro
Director of Manufacturing
Sources
Investor Information by Series/Round
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I am very heartened by what has been achieved by this company. If this technology is true and successful, it could solve all the global wrangling for energy, wars, global warming etc. Think about the potential it has for electrical cars of the future. I can think almost every application that needs energy could benefit from this. I am sure this tech when matured will power my home for sure. Dr. Sridhar is what Mr. Edison was for light bulbs. The ...
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I am very heartened by what has been achieved by this company. If this technology is true and successful, it could solve all the global wrangling for energy, wars, global warming etc. Think about the potential it has for electrical cars of the future. I can think almost every application that needs energy could benefit from this. I am sure this tech when matured will power my home for sure. Dr. Sridhar is what Mr. Edison was for light bulbs. The world as we knew ended that day and headed to become better. This technology will impact humanity in the same way.
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What is this company doing? Go to their website, and you see a lovely portrayal of a globe, and nothing more. They are going for the whole subtle and mysterious thing. So what are they working on? After a little digging, I found out. Bloom Energy, unfortunately along with many other companies (so why the mystery?), is pursuing the development of new solid oxide fuel cells, or SOFCs. A relatively new technology, solid oxide fuel cells use a ceram...
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What is this company doing? Go to their website, and you see a lovely portrayal of a globe, and nothing more. They are going for the whole subtle and mysterious thing. So what are they working on? After a little digging, I found out. Bloom Energy, unfortunately along with many other companies (so why the mystery?), is pursuing the development of new solid oxide fuel cells, or SOFCs. A relatively new technology, solid oxide fuel cells use a ceramic electrolyte in a cathodic reaction to convert chemical energy in fuels to electrical energy. Bloom Energy claims to "almost certainly have a commercial product ready within a year or two."<br />
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The use of SOFCs as an energy source has many benefits. They are quite efficient, converting nearly 70% of energy into a usable form, as compared to the best current power plants which operate around 30-40% efficiency. Most of this energy is lost as heat, or in the distribution of electricity along wires to homes and locations far away from the power plants. Aside from efficiency, they can be run on many different types of fuel, have virtually no emissions (no combustion), and are very stable over a long period of time. These cells are essentially analogous to a battery that never dies – they are fed with a continuous stream of fuel from which chemical energy is converted. <br />
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So where's the catch? Well, for starters – the cost. These fuel cells, since they typically operate around 700-1000 degrees Celsius (for the non-metric folk, about 1292-1832 degrees Fahrenheit) require very special (and expensive) materials to construct. Conservative estimates seem to suggest that Bloom Energy's product (which is aimed at consumers powering an individual home) would still theoretically cost a significant amount over $10,000. To be a viable solution and not a novelty device, Bloom Energy would have to find a way to reduce this initial cost. And let's not forget these "bloom boxes" still use hydrocarbon-based fuels, just not in a combustion reaction. <br />
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Bloom Energy is apparently attempting to target underdeveloped areas where a stable electrical grid has not been established and where stand-alone units could prosper. I think that development of these fuel cells could have amazing promise in the future – at very least as a temporary and stable solution. The question that remains however, is whether Bloom Energy can design and manufacture these fuel cells to be both reasonably priced and unique enough to surpass the many other companies currently toying with SOFC technology. <br />
Bloom Energy, with 6 to 7 years of development already behind them and $200 million floating around in their project, could certainly achieve this in the near future. <br />
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Will it be successful? It's really hard to say, since many other companies are undertaking a similar solution – it's a question of which one will succeed and profit from their efforts and research first. At the present time, I think that the technology is certainly a reasonable target for an energy solution, Bloom Energy is well positioned to work with it, and apparently quite far underway. If they can produce a practical device ahead of the competition, there won't be much to stop this niche from exploding into a huge shift form centralized power plants to individual home energy production.<br />
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