Connexus

Let's face it- the world needs marketers. Proper marketing is a crucial element to getting a positive brand image, translating to a successful product. There are tons of examples of bad marketing, companies that think that the product will just sell itself, or mistakenly think that the product will be popular without running it through marketing research. Some noteable examples- Chevy Nova, Segway, Palm Foleo, etc. Unfortunately for many smaller ... More >>

Let's face it- the world needs marketers. Proper marketing is a crucial element to getting a positive brand image, translating to a successful product. There are tons of examples of bad marketing, companies that think that the product will just sell itself, or mistakenly think that the product will be popular without running it through marketing research. Some noteable examples- Chevy Nova, Segway, Palm Foleo, etc. Unfortunately for many smaller companies, they don't have the capital to run an internal marketing division, and thus have to look externally for good advertising or publication agencies. <br /> This is where Connexus comes into play. They have developed a unique web based experience that allows marketing companies to better reach their consumers- small companies who are looking for help promoting a product. They have a massive database that has been very successful in the past few years. Of their three divisions, the two largest (traffic marketplace and firstlook) have garnered nearly 200 million users a month. This is huge. <br /> Given the continuing need for marketing in our corporate world, and given Connexus' existing strong foothold in this market, it appears likely that they will continue to be successful in the future.<br /> << Less