There are innumerable posts available on the internet which aim to tell you how to pitch a venture capitalist. What all those posts reveal is that there is no single way to pitch a venture capitalist. Venture capitalists are all individuals and so they have their own unique preferences on how to pitch them.
Ultimately, raising venture capital is a process and each venture capitalist has different preferences in terms of what industries they’re interested in, how they want to be contacted and what types of founders they want to back.
It is good to understand that there is no magic recipe for finding and getting venture capital. so the below is a framework more than an ironclad solution. The reality is that there are far more entrepreneurs than venture capital dollars. This supply demand imbalance makes finding and seeking venture capital an imperfect game.
Please note the first to getting venture capital is not to blindly send your business plan to a list of investors you found on the internet. It is also best not to sign up for a website or a conference that says “Pay us $300 per month and we’ll put your business plan in front of thousands of investors and get you venture capital.” If it sounds too good to be true, it generally is.
Getting venture capital is not an overnight thing. Most entrepreneurs spend on average from six to 18 months in pursuit of VC, but it can be as little as three months with a solid business plan, traction (which generally equates to momentum with regards to customers, revenues, etc) or success in past entrepreneurial ventures.