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Lifestyle businesses or I want money to build a nice profitable business

If you want to build a business that will generate great cashflow and profits you can live off for a long time, venture capital is not for you. VCs like cashflow and profit but they earn their returns by companies they invest in having liquidity events which means their companies go public (IPO) or get acquired for a multiple over what they invested. A multiple means that the valuation that the companies they invested in have seen their valuations increase significantly typically by 5 to 7x or 10 to 12x depending on the VC.

If you want to build a profitable business you can live off for some time, you may hear from venture capitalists that you are building a lifestyle business. A lifestyle business does not mean you will work any less hard than a venture-backed startup. It may just mean that:

  1. The opportunity doesn’t seem big enough for both you and the VC
  2. The industry your business is in doesn’t align well with what the VC likes to invest in